The Organization of Islamic Cooperation News Agencies Union (UNA) organized a virtual workshop today in Jeddah on introducing the World Media Congress in collaboration with Emirates News Agency WAM and Abu Dhabi National Exhibition Company ADNEC. ”, with the participation of more than 40 official news agencies of member states and news agencies of countries that have observer status in the organization.
The workshop included a presentation of this global event, which will be held in the UAE capital Abu Dhabi on November 15-17 under the patronage of Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Presidential Court, with the participation of the elite leaders of the media industry at the regional and international levels.
The workshop focused on the rapid changes in the global media arena, whether in terms of production methods or in terms of media consumption and information content, and media outlets are keeping pace with these changes; Maintain your role as a trusted news source and increase your share of the international news scene.
The workshop focused on what the Congress represents for member news agencies and its global experience in media and communications, as well as exploring the latest innovations both in terms of content and the creation of media platforms.
For his part, the General Director of the Union of Information Agencies of the Organization of Islamic Cooperation “UNA”, Muhammad bin Abd Rabbo al-Yami, considered what the seminar is like as a means of connecting member news agencies with the world. Media Congress and strengthen your relationship with those who organize it. Benefit from it, contribute to its work and actively participate in its seminars and exhibitions in a way that benefits member agencies and raises their awareness of the latest media practices and methods.
In turn, the CEO of the Emirates News Agency, WAM, Mohammed Jalal Al-Raisi, in his speech delivered by the Acting Deputy CEO of WAM, Ali Yousef Al-Saad, said that the World Media Congress will bring together the world’s elite. media producers in the fields of press, radio, television, multimedia, digital marketing, artificial intelligence and social media content innovation.
He stated that the benefits of participating in the World Media Congress include regional media companies, thanks to which the participant will be able to build a digital business model and develop it using technologies and applications with large companies in the region, as well as transnational media institutions. , through high-quality strategic agreements and partnerships with these institutions with a broad global reach.
During the workshop, Nathan Waugh, Director of Events at Capital Events, gave an introductory presentation about the World Media Congress and how it allows participating parties to access the Gulf and Middle East markets, as well as hold special meetings with major international companies and the most famous international experts, in addition to working on the transfer of Knowledge in the field of media, researching investment opportunities and building partnerships.
It is noteworthy that at the World Media Congress seminar discussions took place between the news agencies affiliated to the Federation and the organizers of the World Media Congress on how best to benefit from this event.