Social media can affect our ability to make rational decisions due to the burnout it causes. Likes and comments on platform ads affect our perception of product quality. Awareness is necessary to avoid getting into the panel. The hidden and completely unknown influence of social networks. In fact, this is the result of research conducted by scientists from the University of Tennessee. In a fascinating article published on The Conversation, researcher Matthew Pittman returns to his work. To simplify, they found that platforms like TikTok, Facebook, Instagram, or Twitter tend to mentally drain their users. This state fatigue The fact is that they are much more influenced by the number of likes on publications and they can click on ads for products that they do not need at all. In particular, Matthew Pittman and son so his colleague Eric Haley conducted three separate studies of American adults. OUR participants were subjected to various mental stresses in order to observe their reaction to advertising.
Answers that don’t make sense
The first group was not given a specific task and simply had to watch a commercial. OUR second I had to memorize a nine-digit number, and then watch ads. Finally, the third spun son Instagram feed for thirty seconds before the ad starts. Each participant saw the number of likes associated with posts. They then found that those who have used Instagram are more likely to buy a recommended product when it contains a lot of likes and comments. It also seems that the latter have gone to great lengths to rate this announcement. Also, if the majority participants gave quite rational and detailed answers to questions, Instagram users gave little meaningful remarks, reduced to one word: “food”, “plate”. They attribute this result to a state of cognitive overload. Indeed, the very fact of scrolling son Instagram feed makes us analyze the text, photos, and videos posted by several interlocutors. Something to confuse and shake the thought. Based on this observation, the authors hope that Internet users are aware of the fact that social networks can influence them without even knowing it. Enough to make them anticipate the risks and avoid buying useless products.