Even as China blocks 1.4 billion citizens from accessing Twitter, its local authorities are stingy on global Advertising on location, which helps make the fastest growing country on the platform overseas ad market And the one of The largest non-US sources of revenue.
Reuters review of publicly available government Tenders budget Promoted Documents and Tweets from 2020 to 2022 shows Local authorities and propaganda offices of the Communist Party of China for Cities, provinces, and even regions across the country have flocked to Twitter to buy advertisements.
Promotions, are often outsourced by local governments to the state medialocal attractions, as well as cultural and economic achievements, to international the public, and were allowed under an exemption from the Twitter ban on condition-media Advertising.
The review shows for The first time just how China has become important for Twitter, under pressure investors to meet growth Targets like the United States business stalls. Come with The company is involved in Lawful battle with Tesla CEO Elon Musk, who Try back out of His unwanted offer of $44 billion buy Twitter.
Four sources told Reuters operations in China has become an exporter of internal clashes between teams We are keen to maximize sales opportunities and more concerned in optics of a job business with State entities simultaneously of Tensions are rising between Beijing and Washington.
Twitter Transactions in China may come first on Tuesday, when the US Senate Judiciary Committee will hold a hearing to consider the whistleblower complaint filed by Twitter former Chief Security Peter Zatko.
Among other allegations, the 84-page complaint alleges that “Twitter executives know this by accepting the Chinese language.” money The risk of endangering users in China, “and that” Mr. Zatko was told Twitter was relying too heavily on its revenue stream at this point to do anything other than try to increase it. Reuters could not independently verify these allegations.
Twitter denies these accusations. Zatko, through a lawyer, declined to me comment.
two people with Knowledge of He said it about Twitter sales in China team Actively woo local governments in country as part of that it global strategy to me compete for ad business with tech rivals like Alphabet’s Google and Meta Facebook.
Games, e-commerce and tech companies in China also key Twitter customers, according to two sources. Twitter sales of overseas Advertisements for Chinese customers are estimated to be in hundreds of millions of dollar a year,” The people He said, the majority come from these companies.
The people with Knowledge of Subject declined To be specified citing confidentiality agreements.
Twitter declined to me comment on Internal discussions and sales performance in China. A company spokesperson has never done this before hidden The fact what he does business with Chinese business entities.
information imbalance
The company has been banned politically and internationally.media Advertising in 2019, though August blog announcement who – which year allowed carving out for ads” from (state-media) accounts intended for entertainment only, sports and travel content. “In this March yearthough, that exemption was rescinded, effectively banning-media companies of advertising on Twitter entirely.
On Twitter’s March blog postVice President of the company of global public policy, Sinead McSweeney, said that “a grave danger information A glitch ‘happens when governments object access To Twitter inside their country they continue use He. She for their own contacts.
Still, Reuters found dozens of advertisements for Chinese local governments, as well for condition media themselves, published on Twitter since March. Twitter, like Other platforms also Revenue when advertisers serve ads via Self-service online a program.
Twitter said it’s getting better auto-a statement technology Targets activities that violate the Platform’s policies. “this is work It is a challenge and we know have more The company said in a permit.
The supreme propaganda organ of the Communist Party of China and the Central government, Ministry of Culture and tourism, both in Beijing, did not respond to the request for comment.
Life is wonderful
Twitter China region Witnessed 800 times improvement in Revenues since 2014, fastest growing globally, according to now-deleted LinkedIn bio of Alan Lan, General Manager of Greater China Twitter. Reuters reviewed biography late in August before it is taken down.
Twitter declined to me comment on the number in Vital and do not make Lan, who Leading the Singapore-based China sales team available for comment.
Chinese local authorities continued to buy foreigners social media ads and content Even after the COVID-19 pandemic triggered Conclusion of Country borders according to review of 36 public available Sweetened government Tenders budget From 2020 to 2022, and social media accounts. It wasn’t right away clear Why did you put such ads with China effectively shut down.
“Life is always extraordinarily wonderful because we are in Wuhan” one Promoted Tweet from Visit_Wuhan in Read July 2021, part of 2 million yuan ($289,000) government tender.
Another Promoted Tweet from September 2022, verified account for interrupt of The famous Shaanxi for Terracotta Warriors urged users to “hurry up up And the follow For Shaanxi to feel its magic! “
ad policy tested
Some are based in Washington senior Twitter executives, worried about expansion of China business It can backfire on company paid for Sales to the Chinese government- Affiliate accounts that will be completely curbed during management of former US President Donald Trump and tensions with Beijing got worse in 2020, according to two sources.
Twitter declined to me comment on internal discussions.
try to set up What could the company have been? first China based sales office I was shut down in 2019 on Sources said there are data security concerns, with tensions rising internally over company operations in China.
Twitter did not respond to questions on Main land office talks.
Reuters’ review of more From 300 accounts representing local governments found This is like of the time of This story Twitter has less than a dozen state posts media. publicly available Reuters reviewed the tender documents show the vast majority of These accounts are outsourced to the state media.
These verified accounts included PDChinaLife and PDChinaSports, run by the Communist Party official People’s Daily, which continued to advertise on Twitter until recently last month, as well as iChongqing, a state-run The operation paid by the southwestern capital of Chongqing. The People’s Daily and iChongqing did not respond to any request for comment.
blue tick
Such as business local Chinese grown government Accounts escalated up their requests on The company asks for Blue tick checks just as you do accounts elsewhere, or for help with Two sources said negative activity was targeting their accounts.
“some of The government The accounts were earlier complaining to Twitter salespeople when there were negative things or bots.” one familiar person with Twitter sales operations in China, adding that Twitter only act on Complaints about commenting on spam accounts on or get involved with Chinese local government accounts.
the purchase of advertisements on Twitter by state entities came about at a time when Chinese police increased arrests of Citizens who You have found Methods use A platform to criticize the authorities, according to the Chinese news coverage of Court cases.
Chinese courts have sentenced dozens of people in The past Three years for using Twitter and other foreign platforms to criticize authorities, according to court records and media articles.
China rarely comments on Such cases, but when he does that he justifies the punishment by accusation critics of trying to sabotage the system.
Even as China blocks 1.4 billion citizens from accessing Twitter, its local authorities are stingy on global Advertising on location, which helps make the fastest growing country on the platform overseas ad market And the one of The largest non-US sources of revenue.
Reuters review of publicly available government Tenders budget Promoted Documents and Tweets from 2020 to 2022 shows Local authorities and propaganda offices of the Communist Party of China for Cities, provinces, and even regions across the country have flocked to Twitter to buy advertisements.
Promotions, are often outsourced by local governments to the state medialocal attractions, as well as cultural and economic achievements, to international the public, and were allowed under an exemption from the Twitter ban on condition-media Advertising.
The review shows for The first time just how China has become important for Twitter, under pressure investors to meet growth Targets like the United States business stalls. Come with The company is involved in Lawful battle with Tesla CEO Elon Musk, who Try back out of His unwanted offer of $44 billion buy Twitter.
Four sources told Reuters operations in China has become an exporter of internal clashes between teams We are keen to maximize sales opportunities and more concerned in optics of a job business with State entities simultaneously of Tensions are rising between Beijing and Washington.
Twitter Transactions in China may come first on Tuesday, when the US Senate Judiciary Committee will hold a hearing to consider the whistleblower complaint filed by Twitter former Chief Security Peter Zatko.
Among other allegations, the 84-page complaint alleges that “Twitter executives know this by accepting the Chinese language.” money The risk of endangering users in China, “and that” Mr. Zatko was told Twitter was relying too heavily on its revenue stream at this point to do anything other than try to increase it. Reuters could not independently verify these allegations.
Twitter denies these accusations. Zatko, through a lawyer, declined to me comment.
two people with Knowledge of He said it about Twitter sales in China team Actively woo local governments in country as part of that it global strategy to me compete for ad business with tech rivals like Alphabet’s Google and Meta Facebook.
Games, e-commerce and tech companies in China also key Twitter customers, according to two sources. Twitter sales of overseas Advertisements for Chinese customers are estimated to be in hundreds of millions of dollar a year,” The people He said, the majority come from these companies.
The people with Knowledge of Subject declined To be specified citing confidentiality agreements.
Twitter declined to me comment on Internal discussions and sales performance in China. A company spokesperson has never done this before hidden The fact what he does business with Chinese business entities.
information imbalance
The company has been banned politically and internationally.media Advertising in 2019, though August blog announcement who – which year allowed carving out for ads” from (state-media) accounts intended for entertainment only, sports and travel content. “In this March yearthough, that exemption was rescinded, effectively banning-media companies of advertising on Twitter entirely.
On Twitter’s March blog postVice President of the company of global public policy, Sinead McSweeney, said that “a grave danger information A glitch ‘happens when governments object access To Twitter inside their country they continue use He. She for their own contacts.
Still, Reuters found dozens of advertisements for Chinese local governments, as well for condition media themselves, published on Twitter since March. Twitter, like Other platforms also Revenue when advertisers serve ads via Self-service online a program.
Twitter said it’s getting better auto-a statement technology Targets activities that violate the Platform’s policies. “this is work It is a challenge and we know have more The company said in a permit.
The supreme propaganda organ of the Communist Party of China and the Central government, Ministry of Culture and tourism, both in Beijing, did not respond to the request for comment.
Life is wonderful
Twitter China region Witnessed 800 times improvement in Revenues since 2014, fastest growing globally, according to now-deleted LinkedIn bio of Alan Lan, General Manager of Greater China Twitter. Reuters reviewed biography late in August before it is taken down.
Twitter declined to me comment on the number in Vital and do not make Lan, who Leading the Singapore-based China sales team available for comment.
Chinese local authorities continued to buy foreigners social media ads and content Even after the COVID-19 pandemic triggered Conclusion of Country borders according to review of 36 public available Sweetened government Tenders budget From 2020 to 2022, and social media accounts. It wasn’t right away clear Why did you put such ads with China effectively shut down.
“Life is always extraordinarily wonderful because we are in Wuhan” one Promoted Tweet from Visit_Wuhan in Read July 2021, part of 2 million yuan ($289,000) government tender.
Another Promoted Tweet from September 2022, verified account for interrupt of The famous Shaanxi for Terracotta Warriors urged users to “hurry up up And the follow For Shaanxi to feel its magic! “
ad policy tested
Some are based in Washington senior Twitter executives, worried about expansion of China business It can backfire on company paid for Sales to the Chinese government- Affiliate accounts that will be completely curbed during management of former US President Donald Trump and tensions with Beijing got worse in 2020, according to two sources.
Twitter declined to me comment on internal discussions.
try to set up What could the company have been? first China based sales office I was shut down in 2019 on Sources said there are data security concerns, with tensions rising internally over company operations in China.
Twitter did not respond to questions on Main land office talks.
Reuters’ review of more From 300 accounts representing local governments found This is like of the time of This story Twitter has less than a dozen state posts media. publicly available Reuters reviewed the tender documents show the vast majority of These accounts are outsourced to the state media.
These verified accounts included PDChinaLife and PDChinaSports, run by the Communist Party official People’s Daily, which continued to advertise on Twitter until recently last month, as well as iChongqing, a state-run The operation paid by the southwestern capital of Chongqing. The People’s Daily and iChongqing did not respond to any request for comment.
blue tick
Such as business local Chinese grown government Accounts escalated up their requests on The company asks for Blue tick checks just as you do accounts elsewhere, or for help with Two sources said negative activity was targeting their accounts.
“some of The government The accounts were earlier complaining to Twitter salespeople when there were negative things or bots.” one familiar person with Twitter sales operations in China, adding that Twitter only act on Complaints about commenting on spam accounts on or get involved with Chinese local government accounts.
the purchase of advertisements on Twitter by state entities came about at a time when Chinese police increased arrests of Citizens who You have found Methods use A platform to criticize the authorities, according to the Chinese news coverage of Court cases.
Chinese courts have sentenced dozens of people in The past Three years for using Twitter and other foreign platforms to criticize authorities, according to court records and media articles.
China rarely comments on Such cases, but when he does that he justifies the punishment by accusation critics of trying to sabotage the system.