aging tech Products often suffer from what is known as “feature Creeping”: excessive complexity caused accumulating of Bells and whistles over the years.
Log in to Facebook (launched in 2004) or Instagram (launched in 2010) these days and all available Seems to advance pixels up Different featurefunction, tool or interface are many of reproduced from it newerhum competitors.
This “everything for everyone” approach may leave one with The impression that Meta Platforms – the umbrella company that oversees Facebook, Instagram and WhatsApp – lacks clear Vision for Pioneer apps.
But on a earnings call with Investors Wednesday afternoon, CEO Mark Zuckerberg briefed directly mission statement for Facebook and Instagram: Both are TikTok now.
The videos are here to stay
It does not mean that explicitly. But the path he drew out for Both appsToward experience Controlled by the video suggested by the algorithm contenthe is one That will bring them more in Line with The ByteDance-owned video app is quickly becoming their fiercest competitor — even if its users explicitly prefer otherwise.
TikTok nibbling at his heels isn’t the only one reason The company reported first-Ever in accompanying Zuckerberg call. Apple privacy feature inserted last year Which makes it difficult to generate income and the ongoing war in Ukraine united to position the company in tough spot.
But it was Reels, the TikTok-knockoff from Instagram featureand other TikTok-inspired themes that Zuckerberg emphasized in for him call As a show of hope for The future.
“One of The main transformations in our business Now this social Feed from being primarily driven by people and accounts for you follow increasingly also Be motivated by AI recommendations content “You’ll find it interesting on Facebook or Instagram,” Zuckerberg said. Reels one part of This trend focusing on The growth of short video as file content coordination, but this general trend of AI is much broader and covers all types of content. “
Now, about 15% of content in Someone’s Facebook feed, and a bit more So of Their Instagram feed, recommended by AI” added. We expect these numbers to come more From double at the end of next year. “
Users are dissatisfied new Bells and whistles
people spent over 30% more time watching reels in The latest quarter, Zuckerberg said the company has “exceeded a billion dollars in annual revenue run rate for Reels ads. “
Even before Zuckerberg doubled down on On Wednesday, TikTokification Increase of Instagram was irritating users.
Make Instagram Instagram again,” urge one Widely post Kylie Jenner and Kim Kardashian are 2 years old of The biggest influencers on the platform, liked up. “Stop trying to be TikTok.”
Petition to return of Arranged in chronological order content Nourish and Reaffirm on Still photography created by who made virus posthave now collected more From 200,000 signatures.
In a recent backlash video changes, Adam Mosseri head of The platform, although Instagram will continue support still photography,”more And the more of Instagram will become a video. “Mosseri also Foreground framing of more recommended content In users’ feeds as a file way to me help smallest content creators Find an audience.
not dead first tech abduction
it’s not first time Meta has been inspired by a competitor’s innovation. In 2016, the company sought to defend off A threat from Snapchat to hide “Stories” to Instagram; Later feature to Facebook and WhatsApp. Which also not the first The time when the company tried to organize a summit-down – tactic in The pastIt proved disastrous for Many publishers.
Because it works to keep it pace with TikTok, the company is trying at the same time build a future for Itself outside social media nourishes. New brand launched as Meta last October, was a part of A broader effort by Zuckerberg to transform his company towards a vague the water of E-Commerce, virtual reality and interactive digital Environments dubbed “metaverse”.
“Metaverse is a huge opportunity for number of Zuckerberg said on The call. “Most importantly, it lets deeper social expertise. … By helping to develop these platforms, we will have the freedom to do so build These experiences way that we in The industry generally thinks it will be bestRather than being bound by the restrictions that competitors place on us. “
But even according to the company’s own estimates, the mainstream and easy-to-use metaverse is years away. Meanwhile, it’s stuck with baggage of being a legacy social media Brand – in the operation.
aging tech Products often suffer from what is known as “feature Creeping”: excessive complexity caused accumulating of Bells and whistles over the years.
Log in to Facebook (launched in 2004) or Instagram (launched in 2010) these days and all available Seems to advance pixels up Different featurefunction, tool or interface are many of reproduced from it newerhum competitors.
This “everything for everyone” approach may leave one with The impression that Meta Platforms – the umbrella company that oversees Facebook, Instagram and WhatsApp – lacks clear Vision for Pioneer apps.
But on a earnings call with Investors Wednesday afternoon, CEO Mark Zuckerberg briefed directly mission statement for Facebook and Instagram: Both are TikTok now.
The videos are here to stay
It does not mean that explicitly. But the path he drew out for Both appsToward experience Controlled by the video suggested by the algorithm contenthe is one That will bring them more in Line with The ByteDance-owned video app is quickly becoming their fiercest competitor — even if its users explicitly prefer otherwise.
TikTok nibbling at his heels isn’t the only one reason The company reported first-Ever in accompanying Zuckerberg call. Apple privacy feature inserted last year Which makes it difficult to generate income and the ongoing war in Ukraine united to position the company in tough spot.
But it was Reels, the TikTok-knockoff from Instagram featureand other TikTok-inspired themes that Zuckerberg emphasized in for him call As a show of hope for The future.
“One of The main transformations in our business Now this social Feed from being primarily driven by people and accounts for you follow increasingly also Be motivated by AI recommendations content “You’ll find it interesting on Facebook or Instagram,” Zuckerberg said. Reels one part of This trend focusing on The growth of short video as file content coordination, but this general trend of AI is much broader and covers all types of content. “
Now, about 15% of content in Someone’s Facebook feed, and a bit more So of Their Instagram feed, recommended by AI” added. We expect these numbers to come more From double at the end of next year. “
Users are dissatisfied new Bells and whistles
people spent over 30% more time watching reels in The latest quarter, Zuckerberg said the company has “exceeded a billion dollars in annual revenue run rate for Reels ads. “
Even before Zuckerberg doubled down on On Wednesday, TikTokification Increase of Instagram was irritating users.
Make Instagram Instagram again,” urge one Widely post Kylie Jenner and Kim Kardashian are 2 years old of The biggest influencers on the platform, liked up. “Stop trying to be TikTok.”
Petition to return of Arranged in chronological order content Nourish and Reaffirm on Still photography created by who made virus posthave now collected more From 200,000 signatures.
In a recent backlash video changes, Adam Mosseri head of The platform, although Instagram will continue support still photography,”more And the more of Instagram will become a video. “Mosseri also Foreground framing of more recommended content In users’ feeds as a file way to me help smallest content creators Find an audience.
not dead first tech abduction
it’s not first time Meta has been inspired by a competitor’s innovation. In 2016, the company sought to defend off A threat from Snapchat to hide “Stories” to Instagram; Later feature to Facebook and WhatsApp. Which also not the first The time when the company tried to organize a summit-down – tactic in The pastIt proved disastrous for Many publishers.
Because it works to keep it pace with TikTok, the company is trying at the same time build a future for Itself outside social media nourishes. New brand launched as Meta last October, was a part of A broader effort by Zuckerberg to transform his company towards a vague the water of E-Commerce, virtual reality and interactive digital Environments dubbed “metaverse”.
“Metaverse is a huge opportunity for number of Zuckerberg said on The call. “Most importantly, it lets deeper social expertise. … By helping to develop these platforms, we will have the freedom to do so build These experiences way that we in The industry generally thinks it will be bestRather than being bound by the restrictions that competitors place on us. “
But even according to the company’s own estimates, the mainstream and easy-to-use metaverse is years away. Meanwhile, it’s stuck with baggage of being a legacy social media Brand – in the operation.