Elon Musk Reveals Drop in Twitter Advertising Revenue and “Heavy Debt”

The Financial Struggles of Twitter

Elon Musk recently made a shocking announcement regarding the state of Twitter’s advertising revenue and the company’s financial situation. According to Musk, Twitter is facing a significant drop in advertising revenue and is burdened by a heavy debt load. This has prevented the company from making immediate investments, and Musk claims that Twitter is barely surviving since his arrival as an entrepreneur.

In response to a user on Twitter, Musk expressed his concerns about the difficult online landscape. He stated, “We are still experiencing negative cash flow due to a 50 percent decrease in advertising revenue and high debt.” Cash flow, an important accounting term, helps determine the inflow and outflow of cash in a company’s account. It provides insight into the company’s ability to finance its daily expenses and future results.

Interestingly, Musk’s recent comments contradict his earlier statements made in April to BBC colleagues. Back then, the billionaire claimed that Twitter was “roughly balanced” and that most advertisers had returned.

The Impact of Reduced Advertising Revenue

According to The New York Times, Twitter’s top ten clients slashed their spending by a staggering 89% from September to October, resulting in a significant blow to the company. In addition, Sensor Tower revealed that only 43% of Twitter’s top 1,000 customers were still advertising in September compared to April. These figures highlight the challenges Twitter is currently facing.

Elon Musk acknowledged the severity of these issues during an interview with Robert F. Kennedy Jr., a controversial US presidential candidate. Musk admitted, “It was extremely difficult. In fact, our income has halved because we didn’t adhere to the rules. Twitter has been struggling to break even.”

New Competition and Controversies

Adding to Twitter’s troubles, Meta’s launch of Threads, a formidable competitor, has further intensified the challenges the social media giant is facing. Although Threads is not yet available in Europe, it has already gained significant attention, with over 100 million registrations within a few days.

Recent events have also seen Elon Musk lose his temper on Twitter and insult his competitor, Mark Zuckerberg. Musk tweeted, “Zuck is a weakling,” using a term often employed by the far right against American liberals. It is worth noting that the two men are rumored to meet in a hypothetical cage fight.

Overall, Elon Musk’s revelations about Twitter’s decreasing advertising revenue and heavy debt paint a grim picture for the social media company. The challenges it faces, coupled with the emergence of strong competitors, suggest a turbulent road ahead for Twitter and its future sustainability.