When Neil Stephenson wrote “Snow Crash” in 1992 We thought it was science fiction book about world of remote future. We have seen the “metaverse”, one of The most important concepts of The technology world for The first time through writing And I started to think about what world Will be like in The future. Then “Matrix” series She came into our lives and we were probably too excited for our grandchildren. In the meantime, of Of course, revolutions were taking place in The world of technology.
experienced revolutions with Web 1.0 and then Web 2.0 began to change our era live in. these changes Basically changed Telecommunications economyThis should be your first and last stop world and our daily life.
In order to understand this changeslike academic literature on The topic is starting to come up, companies developed Related strategies new media. in global marketing on On the other hand, bigger changes took place. New concepts began to be effective in All the places of Our life.
However, we knew that there would be technological revolutions in The future has also taught us that change and transformation are endless. So, think of The future of virtual reality, the metaverse and Web 3.0, we are slowly found ourselves in this is world.
metaverse, in Its simplest definition is virtual world. metaverse is a virtual The universe where we can connect with Internet. a virtual reality the universe where we can workmake friends, play games and do a lot more activities. Another concept is Web 3.0, the revolution to be experienced on The Internet after Web 2.0.
Web 3.0 – Idea for a new Repetition of world wide web on blockchain technology That will enable a decentralized connection without any tools It will provide infrastructure for metaverse. Today, when we are writing around us futureImportant steps is taken regarding this issue in turkey. One of They are Standby Me, and first The metaverse agency has been created in The world.
we met with Can Yurdakul, Founder of stand by me, who He participated as a speaker in the “NEXT Global Forum” of the Turkish Radio and Television Corporation (TRT). event Held by TRT World in The past weeks, to talk about the metaverse and Web 3.0.
was established in November 2021, the agency has now transferred everything of that it office Operations to metaverses. Now, meetings and events Takes place in metaverse. else feature What distinguishes the agency from other agencies in The world is that it has its own blockchain and designCentralized infrastructure. We talked with Yurdakul about these concepts that have entered our lives and our developments and what may lie ahead us in The future.
Science Fiction reality
Facebook founder and CEO Mark Zuckerberg, in Press release at the end of last October said that the name of It was a Facebook umbrella company changed to “Meta” because a file direction of company in The future It will be metaverse.
With this statement, social media and in Very special active. after this developmentwhich created excitement in Both technology Companies and users, the concept of It’s now a “metaverse” one of Most of the topics we talk about.
Yurdakul mentioned that this concept of The metaverse has not entered our entire lives of Suddenly, but interest increased everything over The world in Last few years.
“There was a fantasy reality we call science fantasy and world This is what Hollywood said us. (After) “Snow Crash”, we were saying (that future) is coming. Then the Matrix came, we said it was coming. Then we saw a movie It’s called “Ready Player One” and we said it came. In 2021, a use of word metaverse on Twitter has increased by 10,000%, which is a huge number.”
new tools in life
When he started using these concepts more in Question marks began to appear in our daily lives. In particular, questions such as what is the metaverse and Web 3.0, and where they will be located in Our life and what awaits us us in The future He started asking.
Yurdakul said the Web 3.0 revolution will take place It will include everyone and there will be one left who will not be affected by it. “Promises of Web 3.0 is very important. there, of Of course, there is a gap between promise and fulfillment,” Yurdakul said.
“to last Three years ago, this concept was talked about in The world. I think the metaverse has become a very popular concept. What is a metaverse and what is not a metaverse is actually a bit confusing. That’s why we call It is Web 3.0”.
“Web 3.0 is actually technical jargon of this is business. And besides a lot new terms be joining Our life.”
each period also He reveals his own concepts. It is necessary to know the emerging concepts and add them in our lives properly. Saying that “learning” is a key a word of Web 3.0, yordakol added It reads: “I think the word learning is one of the main words for Web 3.0, as we will all learn every day, we will progress by building on what we were know Every day, and in fact if you look at it, that’s learning. There is no end to the process.”
talking about these tools that we started use Often with metaverses which may become indispensable in our daily life in The futureYurdakul conveys what awaits us in The metaverse universe is as follows.
as a person who he is on The business and creative side of The affairsI’m talking about the blockchain, I’m talking about technology (Includes) Augmented Reality (AR) and Virtual Reality (VR) here. I’m talking about the gamification that will come later in our lives on and those areas of experience. “
Metaverse Economics
The metaverse will not only change our daily lives and our use of the internet toolsbut we can say that big changes wait us in The economy. with the changes To be experienced in The world of marketing and advertising, new business Fonts will appear.
Yurdakul pointed out that behavioral sciences will be effective in This field said that sociologists and anthropologists will also Takes on active roles. Along with Those, marketing strategy of companies will also become fit for Metaverse and Web 3.0.
Yurdakul explained how The advertising industry will change. “Advertising in The past Had to change buying habits in people their minds, that equation somehow and directs them to brands and consumers. However, now I have to keep it up with This revolution with He said “Web 3.0″ (so) wouldn’t be the advertising you’re used to. For this reason, l design This is 3D worldthat design new Experiences by taking inspiration from experiences of people in The real world. we in this is world of Endless possibilities.”
Yurdakul noted that they also They took advantage of areas that were considered luxury consumption in advertising sector in their own agencies. “In this worldWhile writing Those experiences and writing Those strategies, we need to dissolve both real people and metahumans in one Container. In order to do so, we need Sociologists, anthropologists, and psychologists. we need behavioral scientists.
Turkey and the metaverse
The metaverse created a stir in Turkey’s agenda. While consumers were excited about this new Technological developments that they quickly adapted to tools such as non-fungible tokens (NFTs), bitcoinwhich we saw as steps of this is technologyand began to use they in their daily life. The fact That the consumer was very curious and anxious also Create excitement on Producers side of affairs.
We are as Turks peopleare the pioneers in The world in terms of Consume technology. we in the top three in The world in The use And the trade of digital currencies. or we are in the top three in The world in Buying and selling land.
yordakol added to take like fast can work cause some errors.
“Yes, there were many of people which has made Errors in This connection. Because some actions were taken without understanding or knowledge. This has been moved to us As if it was an investment opportunity. But I think this is someone who Doesn’t have enough knowledge of web 3.0 should Don’t see Web 3.0 as an investment target. The new economic model That created here, the economic revolution, needs to be understood very well. In order to understand this, too good Literature must be created.”
Turkey’s geopolitical position
Turkey, which has adapted very quickly to metaverse worldshe has already I started working in this field. Yurdakul explained how Turkey is important in terms of metaverse and Web 3.0, which took a file leading Site in studies.
“Turkey in very unique Geopolitics when it comes to Web 3.0. Because, I think, we, like people living in Culturally rich country and geography, actually see what’s right and what’s not wrong. We can see it better than anyone else. We are actually a very dynamic human being community that benefit from all regions of This is geography. so we can move This is a geopolitical position of Turkey to Web 3.0. Here we can make the leading mind together. ”
Our future world
While we’re still confused about the metaverse, there one something we sure About: Metaverse and Web 3.0 are coming with Change. This next change will transform many areas, no just one. Obviously there will be great changes in our daily life with The changes in new business Fonts, Marketing and Advertising Sector.
How will they be changes affect our daily life? it is clear that technology It has positive as well as negative sides adds in our lives. When asked if the episode “Black Mirror” is waiting for us in The future Yurdakul replied: “We can build Web 3.0 for goodthat is, this third dimension is a way of Approaching real life, we have chance To reflect our human characteristics in a more realistic way.
“That’s why we (need to figure out what we were) want to bear from this world To the metaverse, what not to do wantor how We are so much want To bring the metaverse into our lives. in fact with Philosophy of This decentralization we want to leave decisionProviding to the consumer or user in place of the institution, company, or person acting in his capacity decision-maker. Of course, this change will come to a point of Irreversible.”
We don’t do that know what changes will bring usbut we did know raised by both the metaverse and Web 3.0 us.
Online meetings and gatherings and quick introduction of technology in our lives with The global Its COVID-19 pandemic caused Concepts of metaverse and Web 3.0 to enter our lives, perhaps much sooner than expected. But what exactly is waiting for him? us?
The answer to this question lies only in The future. We’ll wait and see.
When Neil Stephenson wrote “Snow Crash” in 1992 We thought it was science fiction book about world of remote future. We have seen the “metaverse”, one of The most important concepts of The technology world for The first time through writing And I started to think about what world Will be like in The future. Then “Matrix” series She came into our lives and we were probably too excited for our grandchildren. In the meantime, of Of course, revolutions were taking place in The world of technology.
experienced revolutions with Web 1.0 and then Web 2.0 began to change our era live in. these changes Basically changed Telecommunications economyThis should be your first and last stop world and our daily life.
In order to understand this changeslike academic literature on The topic is starting to come up, companies developed Related strategies new media. in global marketing on On the other hand, bigger changes took place. New concepts began to be effective in All the places of Our life.
However, we knew that there would be technological revolutions in The future has also taught us that change and transformation are endless. So, think of The future of virtual reality, the metaverse and Web 3.0, we are slowly found ourselves in this is world.
metaverse, in Its simplest definition is virtual world. metaverse is a virtual The universe where we can connect with Internet. a virtual reality the universe where we can workmake friends, play games and do a lot more activities. Another concept is Web 3.0, the revolution to be experienced on The Internet after Web 2.0.
Web 3.0 – Idea for a new Repetition of world wide web on blockchain technology That will enable a decentralized connection without any tools It will provide infrastructure for metaverse. Today, when we are writing around us futureImportant steps is taken regarding this issue in turkey. One of They are Standby Me, and first The metaverse agency has been created in The world.
we met with Can Yurdakul, Founder of stand by me, who He participated as a speaker in the “NEXT Global Forum” of the Turkish Radio and Television Corporation (TRT). event Held by TRT World in The past weeks, to talk about the metaverse and Web 3.0.
was established in November 2021, the agency has now transferred everything of that it office Operations to metaverses. Now, meetings and events Takes place in metaverse. else feature What distinguishes the agency from other agencies in The world is that it has its own blockchain and designCentralized infrastructure. We talked with Yurdakul about these concepts that have entered our lives and our developments and what may lie ahead us in The future.
Science Fiction reality
Facebook founder and CEO Mark Zuckerberg, in Press release at the end of last October said that the name of It was a Facebook umbrella company changed to “Meta” because a file direction of company in The future It will be metaverse.
With this statement, social media and in Very special active. after this developmentwhich created excitement in Both technology Companies and users, the concept of It’s now a “metaverse” one of Most of the topics we talk about.
Yurdakul mentioned that this concept of The metaverse has not entered our entire lives of Suddenly, but interest increased everything over The world in Last few years.
“There was a fantasy reality we call science fantasy and world This is what Hollywood said us. (After) “Snow Crash”, we were saying (that future) is coming. Then the Matrix came, we said it was coming. Then we saw a movie It’s called “Ready Player One” and we said it came. In 2021, a use of word metaverse on Twitter has increased by 10,000%, which is a huge number.”
new tools in life
When he started using these concepts more in Question marks began to appear in our daily lives. In particular, questions such as what is the metaverse and Web 3.0, and where they will be located in Our life and what awaits us us in The future He started asking.
Yurdakul said the Web 3.0 revolution will take place It will include everyone and there will be one left who will not be affected by it. “Promises of Web 3.0 is very important. there, of Of course, there is a gap between promise and fulfillment,” Yurdakul said.
“to last Three years ago, this concept was talked about in The world. I think the metaverse has become a very popular concept. What is a metaverse and what is not a metaverse is actually a bit confusing. That’s why we call It is Web 3.0”.
“Web 3.0 is actually technical jargon of this is business. And besides a lot new terms be joining Our life.”
each period also He reveals his own concepts. It is necessary to know the emerging concepts and add them in our lives properly. Saying that “learning” is a key a word of Web 3.0, yordakol added It reads: “I think the word learning is one of the main words for Web 3.0, as we will all learn every day, we will progress by building on what we were know Every day, and in fact if you look at it, that’s learning. There is no end to the process.”
talking about these tools that we started use Often with metaverses which may become indispensable in our daily life in The futureYurdakul conveys what awaits us in The metaverse universe is as follows.
as a person who he is on The business and creative side of The affairsI’m talking about the blockchain, I’m talking about technology (Includes) Augmented Reality (AR) and Virtual Reality (VR) here. I’m talking about the gamification that will come later in our lives on and those areas of experience. “
Metaverse Economics
The metaverse will not only change our daily lives and our use of the internet toolsbut we can say that big changes wait us in The economy. with the changes To be experienced in The world of marketing and advertising, new business Fonts will appear.
Yurdakul pointed out that behavioral sciences will be effective in This field said that sociologists and anthropologists will also Takes on active roles. Along with Those, marketing strategy of companies will also become fit for Metaverse and Web 3.0.
Yurdakul explained how The advertising industry will change. “Advertising in The past Had to change buying habits in people their minds, that equation somehow and directs them to brands and consumers. However, now I have to keep it up with This revolution with He said “Web 3.0″ (so) wouldn’t be the advertising you’re used to. For this reason, l design This is 3D worldthat design new Experiences by taking inspiration from experiences of people in The real world. we in this is world of Endless possibilities.”
Yurdakul noted that they also They took advantage of areas that were considered luxury consumption in advertising sector in their own agencies. “In this worldWhile writing Those experiences and writing Those strategies, we need to dissolve both real people and metahumans in one Container. In order to do so, we need Sociologists, anthropologists, and psychologists. we need behavioral scientists.
Turkey and the metaverse
The metaverse created a stir in Turkey’s agenda. While consumers were excited about this new Technological developments that they quickly adapted to tools such as non-fungible tokens (NFTs), bitcoinwhich we saw as steps of this is technologyand began to use they in their daily life. The fact That the consumer was very curious and anxious also Create excitement on Producers side of affairs.
We are as Turks peopleare the pioneers in The world in terms of Consume technology. we in the top three in The world in The use And the trade of digital currencies. or we are in the top three in The world in Buying and selling land.
yordakol added to take like fast can work cause some errors.
“Yes, there were many of people which has made Errors in This connection. Because some actions were taken without understanding or knowledge. This has been moved to us As if it was an investment opportunity. But I think this is someone who Doesn’t have enough knowledge of web 3.0 should Don’t see Web 3.0 as an investment target. The new economic model That created here, the economic revolution, needs to be understood very well. In order to understand this, too good Literature must be created.”
Turkey’s geopolitical position
Turkey, which has adapted very quickly to metaverse worldshe has already I started working in this field. Yurdakul explained how Turkey is important in terms of metaverse and Web 3.0, which took a file leading Site in studies.
“Turkey in very unique Geopolitics when it comes to Web 3.0. Because, I think, we, like people living in Culturally rich country and geography, actually see what’s right and what’s not wrong. We can see it better than anyone else. We are actually a very dynamic human being community that benefit from all regions of This is geography. so we can move This is a geopolitical position of Turkey to Web 3.0. Here we can make the leading mind together. ”
Our future world
While we’re still confused about the metaverse, there one something we sure About: Metaverse and Web 3.0 are coming with Change. This next change will transform many areas, no just one. Obviously there will be great changes in our daily life with The changes in new business Fonts, Marketing and Advertising Sector.
How will they be changes affect our daily life? it is clear that technology It has positive as well as negative sides adds in our lives. When asked if the episode “Black Mirror” is waiting for us in The future Yurdakul replied: “We can build Web 3.0 for goodthat is, this third dimension is a way of Approaching real life, we have chance To reflect our human characteristics in a more realistic way.
“That’s why we (need to figure out what we were) want to bear from this world To the metaverse, what not to do wantor how We are so much want To bring the metaverse into our lives. in fact with Philosophy of This decentralization we want to leave decisionProviding to the consumer or user in place of the institution, company, or person acting in his capacity decision-maker. Of course, this change will come to a point of Irreversible.”
We don’t do that know what changes will bring usbut we did know raised by both the metaverse and Web 3.0 us.
Online meetings and gatherings and quick introduction of technology in our lives with The global Its COVID-19 pandemic caused Concepts of metaverse and Web 3.0 to enter our lives, perhaps much sooner than expected. But what exactly is waiting for him? us?
The answer to this question lies only in The future. We’ll wait and see.