Apple Launches New Advertising Campaign for Apple Pay

Apple recently began a new advertising campaign to promote its Apple Pay payment system. The tagline “Pay the Apple Way” will be featured across various mediums, including billboards, social networks, and more.

Emphasizing Simplicity and Speed

The “Pay the Apple Way” marketing campaign highlights how simple it is to make a purchase with an iPhone or Apple Watch rather than removing a card from a wallet first. Apple emphasizes the ease of use and quick transaction times of Apple Pay, in addition to the built-in safety features.

Billboards and Social Media Presence

Apple has erected billboards in each country to promote its Apple Pay service in the United States and the United Kingdom. Apple plans to provide a dynamic and immersive experience that will use big public billboards and mall placements. Customers of Apple who live in London, Birmingham, Manchester, Dallas, and Atlanta will be exposed to the advertisements.

Engaging Videos on Social Networks

Apple has produced four videos that demonstrate how simple it is to use Apple Pay as part of this marketing campaign. The company intends to share these videos on TikTok, Twitter, Instagram, and other social networks. Apple has collaborated with the developers of the app TikTok in order to better support it. To kickstart a conversation on the various applications of contactless payment methods, each personality will respond to the question, “Can I [blank] with Apple Pay?”

Wide Adoption and Recognition

The advertising campaign has begun and can be seen in cities and social media platforms. Apple Pay is a contactless payment method with the most widespread adoption. Apple claims that more than 85 percent of retailers in the United States recognize it as a valid payment method.