Amazon’s Prime Day 2022 Sets New Sales Record: $12.7 Billion Spent in 2 Days

Amazon announced today that the first 24 hours of its Prime Day event marked the “single largest sales day in company history” and that the two-day event was the “biggest Prime Day ever.” Across both days, consumers in the U.S. spent $12.7 billion, according to Adobe Analytics data. Adobe says this figure represents 6.1% growth year-over-year, setting a new record for the sales event.