Instagram to Launch Competitor to Twitter: Study Compares Audience of Two Services

Twitter in Big Trouble

As Instagram prepares to launch a competitor to Twitter, the study compared the audience of the two services. Looks like Twitter is in big trouble. Nothing should work and Instagram has the assets to compete with Twitter son own register This is not secret for all meta account uses Instagram to run son its own rival Twitter in the coming months.

Instagram Outperforms Twitter

In the meantime, Similarweb just did a very interesting study comparing the audiences of the two services. The numbers are clearly not in favor of Elon Musk’s platform. In April alone, Twitter’s audience did indeed decline by 7.9% year-on-year on Android, while Instagram’s performance over the period remained relatively stable. “The Instagram app has four times as many monthly active users as Twitter on Android, and the proportions on iOS are similar,” analysts said.

Twitter in a Very Bad State

The bad news for Twitter doesn’t end there. Indeed, while service prevailed son a competitor in the number of visits to the web, his audience is calming down, and he is about to be overtaken son competitor. At the moment, they both attract over 6 billion visits per month. Therefore, we can imagine that Instagram is stealing users from Twitter.

Instagram’s New Text-Based Application

If these figures are alarming, then above all car big offensive Instagram vs. son the opponent has not started yet. Indeed, this project, presented in the month of the month, should see the light of day this summer, and on recently recognized its basic outlines. This particular application could be separated from Instagram and put more emphasis on the text format, as Twitter is already doing. It will be connected to the network social car users will log into the platform through their Instagram accounts. The latter will also be prompted to follow people they already follow on Instagram.

Easy Transition to Instagram’s New Site

While many influencers and content creators are already on Instagram and the user base is very large, moving to this new site will also be much easier than alternative platforms like Mastodon or BlueSky. So we just have to wait for Meta to tell us a little more about it. For your part, are you tempted by the idea of ​​this new network? social, or do you prefer to stay on Twitter? Give your point of view in the comments.