In recent years, Facebook has been constantly changing the way Facebook works. son News. But a few days ago the network social announced a redesign that will drastically change how you use it. The news feed you used to search for your friends’ posts and your favorite pages will disappear. Indeed, Facebook decided to split it into two separate parts.
The end of the old-fashioned news feed and more recommendations at the expense of the accounts you follow.
First of all, on the home screen of the Facebook app for iOS and Android, you will have a new “Home” section, which will be a kind of content discovery mechanism (people or pages that you do not unfollow) the TikTok way. Indeed, unlike other social networks, TikTok doesn’t rely too much on the creators you follow to recommend content. And this algorithm, which is different from the algorithm of other platforms, is precisely one of the reasons son hit. “Here you’ll discover new content through recommendations in addition to connecting with friends and family.” From home, you can also create a video, see what your contacts are sharing in feed and stories, and build a community around new and shared interests. Your Home tab is personalized unique thanks to our machine learning ranking system. This system takes into account thousands of signals to reduce clutter and rank content in the order we think you would find it most valuable,” the network explains. social. If instead you want to see posts from your friends, groups, or pages you follow, Facebook has created a new section where you can jump to the old-fashioned message feed.
Facebook will bet on AI and guess what you might be interested in
Either way, the idea is that you’ll see more posts recommended by Facebook’s algorithms and fewer posts from profiles, pages, or groups you follow. And during the announcement of the quarterly results of the Meta group, this trend was confirmed by Mark Zuckerberg. “Social channels are moving from the people and accounts you follow, more and more driven by artificial intelligence that recommends content you find interesting on Facebook and Instagram, even if you don’t follow those creators,” he said. according to TechCrunch. Currently, 15% of the content you see on Facebook is recommended by Facebook’s AI, according to Meta’s CEO. And according to this, by the end of next year this number will double, which means that it will reach 30%. And this change applies not only to Facebook, but also to Instagram, where tests are tied to the promotion of the Reels format (similar to TikTok video), as well as videos recommended by the algorithm without subscriptions.
Instagram moves to video and wants to show more recommendations
Kim Kardashian and Kylie Jenner, some of the most followed people on Instagram, have also criticized these Instagram changes. They shared a viral post asking Instagram to stay on Instagram. “Stop trying to be TikTok, I just want to see beautiful photos my friends, maybeon also read the post. But despite this bad buzz, Adam Mosseri, Instagram app manager, is not going to give up. In a Twitter video, he explained that the advent of full-screen mode on Instagram is another test which is not deployed to all users. And when it comes to recommendations, he said the idea is to let people discover new things they didn’t know about on Instagram. It remains to be seen if these changes, which clearly bring Facebook and Instagram closer to how TikTok works, will help Meta grow back. Indeed, since the beginning of the year, bad news has been associated for the group. In February, Meta announced that it was reducing the number of Facebook users. The group recently announced a drop in quarterly revenue. This has never happened since the inception of Facebook.